Hello & Welcome!
I’m Ephrem
first name sounds like “F-rum”
I’m a passionate Product Designer with over 8 years of experience crafting intuitive and impactful user experiences. I specialize in blending creativity with functionality, focusing on solving complex problems with elegant, user-centered solutions.
I excel at leading complex problem-solving efforts and delivering innovative, effective solutions that drive impact.
Experience: SR/Lead Product Design (UX/UI)
Location: Atlanta, GA
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Throughout my career, I’ve worked on exciting projects across various industries, including automotive, telecommunications, and technology consulting. My journey has taken me from designing for innovative brands like HPE, General Motors and Verizon to leading creative initiatives for startups and personal ventures like my modern streetwear brand.
My approach to design emphasizes research-driven insights, collaborative problem-solving, and a commitment to delivering exceptional results that align with both user needs and business goals.
When I’m not designing, I’m building my clothing brand that blends heritage and contemporary urban style inspired by my Ethiopian upbringing, staying active, and exploring new destinations with my partner.
Let’s connect and build something amazing together!
Featured Projects
Drone Assistant - Hummer
What if GM vehicles had autonomous drones for enhanced personal security and real-time alerts? During my time at GM, I had the opportunity to explore the future of vehicle drones.
Cloud Platform - HPE
As HPE pivots to an as-a-service company and delivers platform cloud services, it is imperative to enable configure, price, quote, and order functionality on the platform.
Device Activation - HPE
Conducted thorough research, organized a Design Jam, and developed a prototype to help enhance the online customer journey for discovering, trying, and purchasing HPE offers.
Simplify Delivery - MOW
An app designed to simplify the daily tasks of Meals on Wheels volunteers who deliver food to millions of people in need.
Gamify Charging - CCN
An app that enables electric vehicle owners the ability to reduce their energy demands while charging while also promoting other sustainable habits through gamification.