Hello!

I’m Ephrem

I'm a Product Designer with 8+ years of experience creating intuitive, impactful user experiences. I specialize in solving complex problems with elegant, user-centered solutions that drive results.

Experience: SR/Lead Product Design (UX/UI)

  • Throughout my career, I’ve worked on exciting projects across various industries, including automotive, telecommunications, and technology consulting. My journey has taken me from designing for innovative brands like HPE, General Motors and Verizon to leading creative initiatives for startups and personal ventures like my modern streetwear brand.

    My approach to design emphasizes research-driven insights, collaborative problem-solving, and a commitment to delivering exceptional results that align with both user needs and business goals.

    When I’m not designing, I’m building my clothing brand that blends heritage and contemporary urban style inspired by my Ethiopian upbringing, staying active, and exploring new destinations with my partner.

    Let’s connect and build something amazing together!

Featured Projects

HPE

Empowering Customers with Seamless and Flexible Purchasing Solutions

As HPE pivots to an as-a-service company and delivers platform cloud services, it is imperative to enable configure, price, quote, and order functionality on the platform.

General Motors

Exploring the Future of Personal Security on the Road

What if GM vehicles could use autonomous drones for enhanced security and real-time alerts? I worked on conceptualizing a vehicle-integrated drone app, envisioning a future where drivers and vehicles are safer than ever.

HPE

Enhancing HPE Customer Onboarding Experience

Conducted thorough research, organized a Design Jam, and developed a prototype to help enhance the online customer journey for discovering, trying, and purchasing HPE offers.

Meals on Wheels

Simplifying Daily Tasks for Volunteers Supporting Millions

Designed to empower Meals on Wheels volunteers, this app simplifies daily tasks like managing delivery routes, tracking meal statuses, and maintaining communication with recipients, ensuring timely and efficient service for those in need.

Cloud Charge

Gamifying Sustainable EV Charging

An app designed to help electric vehicle owners optimize their energy usage during charging while encouraging eco-friendly habits through engaging gamification features.