Hello & Welcome!
My name is Ephrem Deribew.
I am a Lead/Senior Product Designer.
Currently located in Atlanta, Georgia.
Contact: hello@ephremdesign.com
Other job titles
Interaction designer
Ui/Ux designer

Summary of My Experience
With over 8 years of design experience, I bring a deep understanding of diverse design practices, project management frameworks, and development processes. My expertise spans end-to-end workflows, including those rooted in agile methodology, enabling seamless collaboration with cross-functional teams. I excel in adapting to project demands, optimizing processes, and ensuring high-quality outcomes that balance user needs and business objectives. My approach integrates creativity, strategic planning, and technical knowledge to deliver impactful and efficient design solutions.
User Research
I excel in uncovering user needs and behaviors to inform the design of intuitive, user-centered solutions. Skilled in qualitative and quantitative research methods, including user interviews, usability testing, surveys, and data analysis, I gather actionable insights that drive decision-making and innovation. With a focus on empathy and collaboration, I translate research findings into strategies that enhance user experiences and align with business goals. My approach ensures that every design decision is backed by a deep understanding of the audience, leading to products that are both functional and impactful.
Interaction Design
I specialize in designing seamless, intuitive interactions that create meaningful connections between users and digital products. By focusing on user behaviors and needs, I craft workflows and prototypes that ensure a fluid and engaging user experience. My approach emphasizes usability, responsiveness, and accessibility, leveraging tools like Figma and industry best practices to develop dynamic interfaces that align with user expectations. With a keen attention to detail and a deep understanding of interaction patterns, I strive to create experiences that feel natural, efficient, and delightful.
Visual Design
With a strong foundation in crafting visually striking and user-centered designs, I specialize in translating complex concepts into intuitive and aesthetically pleasing visuals. My expertise includes developing cohesive design systems, creating high-fidelity prototypes, and refining the details that elevate brand identity and user engagement. By combining a deep understanding of layout, typography, and color harmony, I ensure every project resonates with its audience while meeting business objectives. My work emphasizes clarity, creativity, and a commitment to delivering designs that captivate and communicate effectively.
Education
UX Design Immersive | General Assembly | Seattle, WA | 2020
BFA in Product Design | University of Oregon | Eugene, OR | 2015
Experience
SR. Product Designer @ Verizon
SR. Product Designer @ General Motors
UX Designer @ Hewlett Packard Enterprise