Hello & Welcome!
My name is Ephrem Deribew.
I am a Lead/Senior Product Designer.
Currently located in Atlanta, Georgia.
Contact: hello@ephremdesign.com
Other job titles
Interaction designer
Ui/Ux designer
Primary Skills
With 7+ years of design experience, I have a comprehensive knowledge of diverse design, project management, and development processes, including those utilizing agile methodology.
User Research
I am a skilled UX design researcher with expertise in conducting user interviews and surveys, analyzing data and creating comprehensive reports. I also have experience in developing prototypes and wireframes as well as conducting usability testing. My areas of expertise include user interface design, information architecture and user experience.
Interaction Design
I have extensive experience in Interaction Design, with a strong background in visual design and user experience. I have a deep understanding of user needs, and the ability to create intuitive and engaging user interfaces. I have a proven track record of success in creating user-centered designs that are both aesthetically pleasing and highly functional. I am also proficient in industry-standard tools and technologies such as Adobe Creative Suite and Figma.
Visual Design
I have extensive experience in Visual Design and have developed a strong eye for detail. I have a strong understanding of typography, color theory, and grid systems, and am proficient in Adobe Creative Suite and other graphic design software. I am a creative problem solver who enjoys designing innovative visuals that capture and engage the viewer, and I have a passion for creating beautiful and compelling designs that drive user engagement.
Education
UX Design Immersive | General Assembly | Seattle, WA | 2020
BFA in Product Design | University of Oregon | Eugene, OR | 2015
Experience
SR. Product Designer @ Verizon
SR. Product Designer @ General Motors
UX Designer @ Hewlett Packard Enterprise
“Buna and the Art of Human Connection”
Growing up in Ethiopia, I watched my mother perform the buna ceremony, a ritual as much about connection as it was about coffee. Each step—setting up the tiny cups, roasting the beans over glowing charcoals, grinding, brewing, and finally pouring—was intentional, designed to build anticipation and foster togetherness.
The process mirrored great design: understanding the needs of the people, crafting each element with care, and creating a meaningful, shared experience. The smell of roasting beans, the laughter of guests, the moment the first cup was served—every detail mattered.
This taught me that whether brewing coffee or designing products, it’s the attention to the process and empathy for the audience that transform something functional into something unforgettable.